...I remember starting my entrepreneurial journey.
When I signed my first $1000 client I was elated.
When I quadrupled that amount I was euphoric.
And when I broke my first 5-figure month I thought I was on a straight path to success.
But, that feeling didn’t last long.
Soon, the challenges came.
The initial stream of clients dried up. I made poor financial choices that had costly consequences.
And my bank account began to tell me a story different than the one I was telling myself.
Naturally, I did what every entrepreneur does when faced with hardship. I HUSTLED HARDER.
This is the most common mistake.
Working harder leads your body to release cortisol, the stress hormone, which sends you into an endless loop of OVERWHELM and BURNOUT.
So if working harder or hustling harder isn’t the answer…
The trick is to work with your biology and learn how to get out of the cortisol loop.
It starts by accessing your FLOW STATE - where you’re working without dropping into stress, fear, or chaos (which all create cortisol).
But, more on that shortly... 👇👇
What I can tell you now is that when overwhelm kicked me in the butt, the F word began to loom in my mind… “FAILURE”.
Can you relate?
Left unchecked this feeling lead to depression.
And then the worst nightmare of any entrepreneur... having to return to that 9-5 job you hate and SETTLE for a life of mediocrity.